This ad is interesting when considering the influence of gender because rather than simply appealing to the different emotional drives between men and women that are usually targeted in gendered ads, it actually seeks to establish itself as a reason ad through discussion of some scientific facts. For a case like this, where many consumers would probably believe that any anti-perspirant would work for either gender, the addition of reason to the ad strengthens it. Rather than showing lifestyle images that promote things that advertisers believe women would like to do with an anti perspirant, they have managed to create a need for the product even for those who do not feel an emotional connection to most of the usual gendered ads.
No comments:
Post a Comment