Similar Sprite

I want to look at two different Sprite commercials for this post. The first is one that I actually quite dislike. It was played constantly during nearly every basketball game for all of last season. It also features Drake, who is far from my favourite artist.

http://www.youtube.com/watch?v=mh6vHoyBs58

The idea is that when you're dry, not quite there, or lacking in something, Sprite enhances your creativity. It seems to be catering to a young, urban oriented demographic. The use of a popular music artist as a spokesman rather than an actor to play the same character. The interesting thing is that Drake never actively promotes Sprite or says anything about it, he simply drinks it and delivers lines from a pre-existing song. Contrast this with my other Sprite ad example:

http://www.youtube.com/watch?v=VtMji36lOQM

Very similar target audience, totally different execution. Rather than having Kriss Kross replay one of their songs, this ad has them actually perform an original piece that performs much the same function as a jingle. The promotion of the drink is much more direct in this ad compared to the first. This ad actually mentions the taste of the drink, which you would think would be a requirement for a beverage ad.